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PVDFest 2023
Services
Social Media Management, Content Creation, Community Management & Engagement, Branding, Creative Direction, Social Media Strategy, Live Content Creation, Media Coverage
Date
June-September 2023
Location
Providence, RI
Role
Lead Social Media Manager, Co-Creative Strategist, Live Content Creator
PVDFest is Providence, Rhode Island's biggest art festival that happens annually. I was the lead social media manager, co-creative strategist, and live content creator for the 2023 festival. I crafted all content that was posted to the social media pages surrounding the lead up and launch of the festival, as well as co-creative directed the look and feel of the digital branding. I served as the lead live content creator for social media across all three days of the festival. This included covering all parts of the festival, each day, on Instagram stories and recapping the events.
Contributions included:
• naming the festival days: Rhythm and Reflection | Culture and Community | Street Seats and Sculptures
• incorporated this year's location change of being on the river into our creative by implementing a reflective text element to graphic posts
• provided live coverage of all three days of the festival
Over four months, my creative and social media strategy resulted in:
• over 807,000 reach
• 416.7% increase in social media followers
• drove content interactions up by 489.6%
• increased link clicks by 2,300%
