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PVDFest 2022
Services
Social Media Management, Content Creation, Community Management & Engagement, Branding, Creative Direction, Social Media Strategy
Date
March-June 2022
Location
Providence, RI
Role
Lead Social Media Manager, Co-Creative Strategist
PVDFest is Providence, Rhode Island's biggest art festival that happens annually. I was the lead social media manager and co-creative strategist for the 2022 festival. I crafted all content that was posted to the social media pages surrounding the lead up and launch of the festival, as well as co-creative directed the look and feel of the digital branding.
Contributions included:
• naming the festival days: Notes of New Orleans | Sounds of Salsa | Sonically Supernatural
• implemented highlights tabs for the first time
• created the first ever set of Reels posted to the page
Over four months, my creative & social media strategy resulted in:
• over 703,000 reach
• 783.5% increase in social media followers
• over 31,000 Instagram profile visits
• over 7,000 link clicks
